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February 2025 Newsletter

Securing a Digital Signage Permit in Queensland

powered by Expressway Signs

Installing digital signage in Queensland? Securing the right permits is crucial to ensure compliance with local regulations and avoid potential fines or removal. At eXdigital, we help businesses streamline the process and get their signage up and running without unnecessary delays. Here are five key tips to keep in mind:

1.) Understand Local Council Regulations

Each council has specific rules regarding digital signage, covering aspects like size, brightness, and location. Researching your local council’s guidelines is the first step. Some councils may have different requirements depending on whether your signage is located on private property or in a public space. By understanding these regulations early, you can tailor your application accordingly and prevent any issues down the line.


2.) Check Zoning and Location Restrictions

Some areas have strict controls, especially near roads, heritage sites, or residential zones. Ensure your signage adheres to zoning laws to avoid unnecessary delays. Digital signage regulations are often stricter in areas with high traffic, environmentally sensitive zones, or near historical landmarks. Be sure to check with the appropriate council departments to determine if any additional restrictions apply to your proposed location.


3.) Submit a Complete and Accurate Application

Councils require detailed documentation, including technical specifications, site plans, and impact assessments. A well-prepared application increases your chances of approval. Missing documents or incomplete forms can result in lengthy delays, so it is essential to double-check all requirements before submission. Providing high-quality visuals and clear justifications for your signage can also help expedite the approval process.

4.) Ensure Compliance with Traffic and Safety Regulations

The Department of Transport and Main Roads (TMR) has guidelines to prevent digital signage from becoming a distraction to drivers. Following these regulations is essential for approval. This includes ensuring that brightness levels are within the acceptable range, animations or rapid changes do not cause distractions, and positioning does not obstruct visibility for pedestrians or drivers. If your signage is near a major roadway, additional approvals from state authorities may be required.

5.) Consult with Experts for a Seamless Process

At eXdigital, we specialise in digital signage solutions and can guide you through the permit process, ensuring compliance and smooth approval. Navigating permit applications can be time-consuming and complex, but with our expertise, we can help you avoid common pitfalls, prepare the necessary documentation, and liaise with local authorities on your behalf. Whether you are a small business looking to install a single sign or a larger company planning a multi-location roll-out, our team is here to assist you every step of the way.


For businesses in Cairns, be sure to review the specific guidelines set by the Cairns Regional Council. These regulations outline the necessary steps to apply for a permit, as well as restrictions on digital signage placement and usage. You can access the official data sheet here: Cairns Digital Signage Guidelines.


By taking the right steps and ensuring compliance with local laws, you can install digital signage that enhances your business visibility while avoiding legal complications.


Need expert guidance? Contact eXdigital today to get started.

Contact the eXdigital team to simplify your digital signage permit process.



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eXdigital |107 Buchan Street, Bungalow QLD, 4870 | (07) 4035 3817  [email protected] | https://exdigital.com.au/

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